Women who trade in konkonte at the Kaneshie Market have dismissed claims that alum is being added to the local staple to alter its colour, describing the allegations as false and urging consumers to rely on verified information.
The traders said the different shades of colour observed in konkonte do not necessarily indicate that the product has been adulterated.
According to them, the colour of konkonte can vary naturally depending on several factors, particularly the season in which cassava is harvested, processed and dried.
They explained that changes in weather conditions and the drying process during different seasons can affect the final colour and appearance of the product.
The market women therefore urged consumers not to panic when they encounter konkonte with different shades, stressing that colour variations can occur naturally during processing.
They maintained that a difference in colour should not automatically be interpreted as evidence that alum or any other substance has been added to the product.
Call for public education
The concerns follow claims circulating among some members of the public that alum is allegedly being used in the preparation of konkonte to produce a particular colour.
The Kaneshie traders have rejected the claims and called for greater public education on the traditional methods used to process the staple.
They warned that unverified allegations could create fear among consumers and negatively affect farmers, processors and traders whose livelihoods depend on the konkonte business.
The women also appealed to relevant authorities and stakeholders to provide clear information about the proper processing, handling and safety of konkonte.
They encouraged consumers who have concerns about the quality or safety of the product to seek clarification from appropriate food safety authorities instead of relying on unverified claims circulating on social media and other platforms.
The traders stressed that natural differences in the colour of konkonte should not, on their own, be treated as proof of adulteration, and urged the public to approach such claims with caution.
