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GTA CEO Responds to Concerns Over Access for Official Consultations

The Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houadjeto, has responded to concerns raised about timely access to her office for official consultations and decision-making.

In a letter dated 24 October 2026 addressed to the Chairperson of the Board of Directors of the Ghana Tourism Authority, she acknowledged receipt of a letter dated 22 October 2026 regarding challenges raised by the Deputy Chief Executive Officer in charge of Marketing and Special Duties.

Ms Houadjeto said she appreciated the matter being brought to her attention, recognising the importance of effective communication, timely decision-making and close coordination among the Authority’s executive management to ensure the efficient discharge of their respective responsibilities.

She noted that she operates an open-door policy, especially when it comes to Executive and Senior Management officers of the organisation.

As an institution entrusted with advancing Ghana’s tourism industry, the Ghana Tourism Authority must operate on the principles of professionalism, mutual respect, accountability and collective responsibility. She stressed that any communication gaps that may impede the execution of official assignments should be identified and addressed promptly in the best interest of the Authority.

Ms Houadjeto acknowledged that the responsibilities of the Deputy Chief Executive Officer, particularly in the areas of Domestic Tourism, Special Events, Marketing and other assigned duties, require timely consultations and decisions on matters that may have operational, financial, strategic or stakeholder implications. She agreed that appropriate arrangements must be in place to ensure that urgent matters receive the necessary attention without undue delay.

While expressing surprise and disappointment that the letter did not reflect the true state of her availability to the Deputy Chief Executive Officer, she proposed measures to strengthen internal consultation and communication arrangements.

These include establishing regular scheduled executive consultations between the Chief Executive Officer and the Deputy Chief Executive Officer to review departmental priorities, operational challenges, ongoing assignments and matters requiring executive direction.

She also proposed introducing a clear procedure for flagging urgent matters requiring immediate attention, including appropriate channels for escalation where a scheduled consultation is not possible.

Other measures include ensuring that requests for meetings and consultations are appropriately communicated, acknowledged and scheduled by the relevant officers, with due consideration given to the urgency and importance of each matter; strengthening clarity regarding delegated responsibilities, approval processes and matters requiring the direct intervention of the Chief Executive Officer in accordance with the Authority’s established administrative and governance procedures; and encouraging constructive engagement among members of the executive management team to minimise delays, resolve operational challenges and ensure the consistent implementation of decisions and institutional priorities.

Ms Houadjeto emphasised that the objective of these measures is not merely to address individual concerns, but to strengthen the overall effectiveness of management processes and promote a more responsive, coordinated and results-oriented institution.

She assured the Honourable Minister and the Board Chairperson that the management of the Authority remains committed to maintaining the highest standards of professionalism and institutional discipline. She recognised the importance of harmonious working relationships within the executive management team and said the Authority would continue to address administrative challenges through constructive engagement and the appropriate institutional channels.

Ms Houadjeto valued the contribution of the Deputy Chief Executive Officer to the Authority and expected that they would continue to work collaboratively, with mutual respect and a shared commitment to achieving their mandate. Differences in schedules, operational demands or administrative processes should not become impediments to the effective performance of their collective responsibilities.

She therefore proposed that a meeting be set at the earliest mutually convenient opportunity to agree on practical arrangements for implementing the measures outlined.

The letter was copied to the Honourable Minister for Tourism, Culture and Creative Arts, the Chief Director of the Ministry of Tourism, Culture and Creative Arts, and the Deputy Chief Executive Officer in charge of Marketing and Special Duties.

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