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“The King’s Promise: Did He Break It?

IN the days leading up to this year's Telecel Ghana Music Awards (TGMA), which took place on Saturday, June 1, 2024, Afropop artiste, King Promise sparked debate and anticipation over the coveted Artiste of the Year award with his confident prediction that he would walk away with the top honours.

In a recent interview, Ghanaian music sensation King Promise confidently stated that he would be “100 per cent surprised” if he didn’t win the Artiste of the Year award at the TGMA25 event. However, his bold assertion was shattered when Stonebwoy took home the coveted prize, leaving King Promise’s fans feeling disappointed and betrayed.

The setback is a harsh reminder that success is not guaranteed, and even the most promising artists can face unexpected challenges. Despite this, King Promise’s impressive performance and recognition this year demonstrate his potential and growing influence in the Ghanaian music industry. As history has shown, perseverance can lead to success, and King Promise has every reason to stay motivated.

To achieve his goals, King Promise should take a cue from Stonebwoy’s winning strategy. Stonebwoy’s relentless promotion of his work, including his shows and public presence, paid off in the end. King Promise’s latest song, “Paris”, is another hit that has done well on digital platforms. He and his team should put in more work to promote this song and capitalize on its momentum.

Industry experts like veteran music producer/sound engineer Fred Kyei Mensah aka Fredyma had earlier predicted a victory for King Promise. Although he didn’t win, King Promise’s teammate expressed hope that the artist can come back stronger next year. As he put it, “He did well last year but he should just keep working harder this year and who knows, he could win the Artiste of the Year award next year.”

For King Promise, this experience serves as a valuable lesson in perseverance and the importance of staying focused on his goals. With his fans’ support and his own determination, he can bounce back from this setback and emerge stronger than ever.

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