MultiChoice Denies Agreeing to DStv Price Cuts in Ghana, Commits to Ongoing Talks
MultiChoice Group has refuted claims by Ghana’s Minister of Communication, Digital Technology, and Innovation, Samuel Nartey George, that it agreed to reduce DStv subscription prices, clarifying that no such agreement has been reached. The statement, issued on Friday, September 5, 2025, came hours after the minister announced at a press conference that MultiChoice had signaled readiness to lower prices.
The minister revealed that a stakeholder committee, comprising representatives from the Ministry, the National Communications Authority (NCA), MultiChoice Ghana, and MultiChoice Africa, was formed to negotiate the level of price reduction. He emphasized that MultiChoice had accepted the need for a price cut but requested 30 days to determine the extent, a timeline he shortened to 14 days, including weekends, with a deadline of September 21, 2025, for the committee to present a pricing strategy.
“Let’s be clear, they have finally accepted that there will be a reduction. Now they want us to discuss the level of reduction,” George stated. “I believe, as Minister, 14 days is enough for us to reach this decision.”
However, MultiChoice’s statement clarified its position: “We will fully participate in the established Working Committee. However, we wish to clarify that MultiChoice Group has not agreed to a price reduction.” The company stressed that it remains engaged with the minister to find an amicable solution beneficial to all parties.
The dispute follows months of tension, with the ministry demanding a 30% reduction in subscription fees, citing Ghana’s improving economy and the cedi’s appreciation. MultiChoice has faced a GH¢10,000 daily fine since August 15, 2025, for failing to provide pricing data under the Electronic Communications Act, with penalties reportedly accumulating to GH¢240,000. The government had also threatened to suspend MultiChoice’s operating license if prices were not reduced by September 6, 2025.
The formation of the committee marks a step toward resolving the standoff, but MultiChoice’s denial of an agreement highlights ongoing challenges in reaching a consensus. The outcome of the committee’s negotiations, expected by September 21, will determine whether DStv subscribers in Ghana will see lower prices.
